At the October 16, 2018, City Council meeting on, the City Council approved and authorized the City Manager to execute an agreement with True North Research to conduct a community opinion survey. Among other things, a community opinion survey helps identify key issues of importance for residents as well as measures residents' overall satisfaction with the City's efforts to provide municipal services.
This community survey was divided into two phases. Phase 1 used a mixed-method design, which employed multiple recruiting methods (mail, email, and telephone) and multiple ways to participate in the survey (telephone and online), and was conducted in English, Spanish, or Korean according to the respondent’s preference. During the data collection period (November 28 – December 16, 2018), a total of 336 individuals participated in the survey, resulting in a maximum statistical margin of error due to sampling of ±5.28% at the 95% level of confidence.
Phase 2 included a mailed postcard to all households. The postcard contained information on how to take the survey, including a unique passcode that could only be used once to take the survey, which was conducted in English, Spanish, or Korean according to the respondent’s preference. During the data collection period (January 23 – February 17, 2019), a total of 492 individuals participated in the survey. Although this survey is not statistically valid, it does provide valuable input on various issues, such as quality of life, customer service, and economic development.