Our city should definitely charge fee / tax close align with other cities around us.

We should charge the average at least as long as we would not lose any businesses.

Nothing more then the surrounding City's charge.

The Occupancy Tax rate in Buena Park is 12% and it is 15% in Anaheim. Next, we need to know La Palma's occupancy rate compared to Anaheim and Buena Park.

Our Occupancy Tax rate should be slightly lower than our neighbors in Buena Park and Anaheim. La Palma is an outlet to the Anaheim resort area. We want to make staying in La Palma an attractive, cost-effective alternative. An occupancy rate of 80% at a 12% Occupancy Tax generates more revenue than an Occupancy Tax of 15% but an occupancy rate of 60%. We could safely set our rate at 11 or 12% and still be competitive.

Free Wi-Fi will bring in the visitors.

This is probably too late but in my opinion we shouldn't raise it to the point where it is even close to our surrounding cities, because to be honest I love La Palma but not much people stay in hotels in La Palma due to the excitement occurring in other cities. Because of this the hotels in our city could probably get more business elsewhere, making our low taxes the only thing keeping them here. Get rid of the low taxes, then we get rid of the hotels. This leaves La Palma with even less money, and that goes the same for businesses. Many retailers have left or are thinking of leaving because of a lack of profit and an increase in taxes.

The transcient occupancy tax was set when Centerpoint was developed in 1985-86. I think it is time to visit it again and adjust if appropriate to somewhere nearr 80% of the amount charged in adjacent cities.